Located in the heart of New Smyrna Beach’s most iconic streets and just steps from the beach.
Along Flagler Avenue you will find wonderful art galleries, shops, boutiques, restaurants and more!
Shopping is fun for the whole family. We carefully curate everything in our shop to combine quality, charm, and local New Smyrna Beach flair.
Pets are always welcome at Silly Willie’s however; we do encourage them to keep their owners on a leash.
Visit Our Shop
Our quaint shop is nestled among lively and historic shops, restaurants, boutiques, galleries, and beaches. The area is alive with nature, surfing, kayaking, and wildlife, making it the perfect backdrop for locals and visitors to enjoy. Shop for Goodies
Tradition of Excellence
We want our customers to feel like family when visiting Silly Willie’s. Every visit should be fun and memorable, so if there is anything we can do to make your experience better, please don’t hesitate to let us know. About us
Visit Us, Bring Your Bestie
Many of our regulars say their dogs refuse to stroll past without a stop at the counter. With tails wagging and eager eyes, they know a visit to Silly Willie’s means a friendly smile and a special treat from the jar. Visit our store
Meet Jeff and Jackie the new owners of Silly Willie's!