About Us

Situated on quaint Flagler Avenue in New Smyrna Beach Florida, Silly Willie’s opened in October, 2003. Vicki and Joann became the proud owners in 2007. The boutique was designed to be a fun place to visit and shop and for sisters, Vicki and Joann it’s also a fun place to work. Often times our customers stop by with their furry friends just to say hello.

Pets are always welcome at Silly Willie’s however we do encourage them to keep their owners on a leash. Our customers have said their dogs won’t allow them to pass by the shop without detouring to the front counter. Once there, they know a simple wag of the tail will garner a reward from the treat jar.

Many of our customers have pondered over the origin of the unique name chosen for the shop. A very special canine companion named Willy blessed the life of the store’s founder Jeannie until a spinal tumor took him away. Jeannie and Willy were hopelessly devoted to each other and she would often call him Silly Willy. The memory of this special dog lives on in the name of our boutique aptly called Silly Willie’s.

Now our human and furry family consists of Vicki and her dog Abby, Joann and her kitties Sam and Lucy, and Vicki and Joann’s Mom Judy with her kitties; Wilson (coincidently called Silly Willy) and Chloe. Last but not least our veteran Kim, who came with the store, the resident pet sitter occasionally furry sitting the wayward pet when our customers are in a jam.

The tradition of excellence which our customers have come to expect goes beyond hard to find quality pet accessories as we strive to provide the best health promoting products available through good nutrition. We want our customers to feel like family when visiting Silly Willie’s so if there is ever anything we can do to make your visit with us more enjoyable please let us know.

Stop by Silly Willie’s the next time you’re visiting this fabulous seaside community, we call New Smyrna Beach, and take home some special treats for your furry friends.


Short About Us

A unique pet boutique providing you the largest selection of hard to find pet products.  Since 2003, Silly Willies has been your premier online and local pet supply retailer located in New Smyrna Beach, FL.  Browse through Silly Willies’ web site and see the many quality products we carry, including: pet leads/harnesses, carriers, strollers, bowls, furniture, apparel, and spa products. 


Contact Us

218 Flagler Ave.

New Smyrna Beach, FL 32169

Mon - Sat 10am - 5pm

Sun 12pm - 4pm